Media and News
JAKE'S BOOST WILL ATTEND THE "VEGAN SUMMER FEST" IN BRIGHTON FROM THE 3RD TO THE 4TH OF JUNE
Adress: The Level Lewes Road, BN2 3F Brighton
Tickets available for purchase at the door
JAKE'S BOOST WILL ATTEND THE 'FREE FROM FESTIVAL' AT LONDON SPITALFIELDS MARKET, MONDAY 29TH OF MAY:
Get your tickets here: http://www.freefromfestival.co.uk
JAKE'S BOOST HAS BEEN NAMED OF OF THE TOP 17 HEALTHY FOOD TRENDS 2017:
JAKE"S BOOST HOSTS BLOGGERS EVENT IN CAMBRIDGE:
Cambridge social enterprise health food start-up hosting bloggers event
Jake’s Boost, a health food start-up based in Cambridge as well as Berkshire and recent graduate of the Cambridge Social Venture and Accelerate Cambridge Programmes, is hosting a bloggers event at The Signal Box Community Centre on May 5th. “The start-up scene, especially in food and drink, is very crowded, so you have to go the extra mile when it comes to winning new fans, ambassadors and eventually customers. They appreciate the extra effort a brand makes to get to know them and the more relaxed atmosphere of an intimate networking event like this is hard to beat when you try to connect with people” Jake’s Boost co-founder Ansje Germann explains. The event will kick off with a free Zumba class, followed by a talk by the Cambridge Sustainable Food Hub before the networking and product sampling will commence. Entry is free and tickets can be booked on Eventbrite. Jake’s Boost Co-Founder Dan Pearce adds:” We have a fun and informative evening planned with a range of fantastic local, sustainable, ethical and social enterprises showcasing their products. If there’s a local start-up with a great ethical product that wants to join us on the evening, please get in touch.” This is the first in a series of events held in the run up to the launch of the start-up’s crowdfunding campaign launch on June 5th on the social crowdfunding platform UpEffect. Launched in 2015, Jake’s Boost, a producer of 100% natural additive free nut and seed butters, dedicates 5 per cent of profits to UK child food poverty charities, including Make Lunch. Their financial aid helps feed children in need, supports training for new volunteers and openings of new kitchens throughout the country. The all natural additive free nut and seed butters come in three unique blendsa: Super Boost, which has 10 different nuts and seeds; TigerBoost is a blend of Cashews, Brazils, Sunflower seeds, Tiger nuts and Coconut; Cacao Boost mixes Peanuts, Chia and Cacao nibs. The butters are also available in snack pots to appeal to consumers on the go. A handful of air-dried fruit from Kent, including banana chips, apple and orange slices, are matched to each butter. Made on British soil, all of the products are free from added sugar, salt, palm oil and additives, with a boost of additional nutrients from the array of ingredients. The 190g jars retail at between £6.19 and £6.79 and £2.00 for a snack pot. The products are available from their online shop, at selected delis across the UK such as EAT17 Hackney and several online marketplaces, including Yumbles, Nurtured Foods, Big Barn and Tabl. Previously in television producing and visual effects, founders Ansje Germann and Dan Pearce were bored of the nut butters available and felt that there was room for new blends that contained a wider range of nuts and seeds. They want to give back too. The mission is for Jake’s Boost to become a multi-social enterprise that offers socially conscious consumers a range of lifestyle products that support individual ethical causes. The company is looking to expand through new investment. Their crowdfunding campaign is due to launch on social good launchpad UpEffect on June1st to raise £10.000. The funds will be used to produce large test batches, develop more convenient and environmentally friendly packaging for the snack pots and invest in a marketing campaign.
Ansje Germann, Co-founder of Jake’s Boost, said:
“Despite the huge variety of nuts and seeds out there, the nut and seed spread options are still limited in flavours. We’re excited to offer consumers new alternatives that vary in flavour, nutrients and texture – not just smooth and crunchy but something in between – without the additives, sugar and salt. We’re doing it with a conscience too. We want to take child poverty head on by creating quality-driven, desirable products that enable people to feel good by doing good.”
JAKE'S BOOST IS SPONSOR OF HEALTH BLOGGERS COMMUNITY SUMMIT IN LONDON:
JAKE'S BOOST HAS RECENTLY FEATURED IN A NUMBER OF NATIONAL PUBLICATIONS:
1. Health Bloggers Community Magazine: http://magazine.healthbloggerscommunity.com/jakes-boost/
2.Cook Vegan Magazine (Product News)
3. Food and Beverage Media: http://www.foodbev.com/news/foodbev-trends-exploring-the-most-quirkiest-products-around/
4. FaB News: http://www.fabnews.live/jakes-boost-fights-uk-child-hunger-with-multi-nut-and-seed-blends/
JAKE'S BOOST LAUNCHES 3rd NUT AND SEED BUTTER AN SNACK POT:
IT’S NUT BUTTER BUT NOT AS WE KNOW IT
Jake’s Boost brings tropical holidays in a jar with extra feel-good factor
Bored of your regular nut butter blend? Jake’s Boost, a health food startup, is bringing a delicious nut and seed butter to people in need of a change, called TigerBoost. It’s filled with sunny tropical flavours and extra feel-good factor, as each jar helps provide free meals to UK children in need.
Jake’s Boost TigerBoost is a special blend of cashews, brazils, sunflower seeds, tiger nuts and coconut to give you a protein-rich energy hit that doesn’t taste like a regular nut butter. It’s free from all nasties like sugar, salt, palm oil and additives, with a boost of additional nutrients from the array of ingredients, and all products are registered with the Vegan Society. It has the richness of a biscuit spread with speckles of exotic coconut running through it. The natural but subtle sweetness comes from the tiger nut and coconut.
TigerBoost is also available in snack pots for those on-the-go moments. A handful of air-dried banana chips make perfect spoons with which to enjoy TigerBoost. The natural sweetness of the fruit crisps create bursts of sweet-savoury crunch in the mouth. With only 180 calories in each pot, those sugary cereal bars can move over and make way for the healthier calories.
Jake’s Boost helps people “de-clutter” their nutrition. Adding seeds to the spreads not only complements the flavour combinations and health benefits of nuts but also saves you from going out and buying individual packs of seeds that will eventually end up sitting in the cupboard.
Versatile in flavour, the nut and seed blend tastes delicious at breakfast time, whether on toast or in porridge, or at dinner time to lift a curry or salad dressing to new heights. The company’s mission is help reduce child hunger in the UK, with 5 per cent of profits dedicated to charities fighting childhood food poverty, at the moment exclusively working with Make Lunch.
Ansje Germann, Co-founder of Jake’s Boost, said:
“We believe there’s more to nut butter than just smooth and crunchy. We’re proud to bring new sources of energy to people, whilst helping to reduce child hunger in the UK at the same time.”
Jake’s Boost TigerBoost RRP: £6.39 and Snack Pots £2.20.
The products are available online at www.jakesboost.com, at selected delis such as Eat17& HiSbe CIC and several online marketplaces including Yumbles, Nurtured Foods, Big Barn and Tabl.
UK HEALTH FOOD STARTUP USES SOUTH AFRICAN AGENCY TO SHAKE UP THE MARKET:
We are so lucky to have won £2500 worth of branding consultancy from the fantastic South African agency Paton Tupper at the Bread&Butter Fest in London. Read the press release about their great work on our branding:
Jake’s Boost, the maker of the Boost nut and seed butter range, teamed up with South African creative and branding agency Paton Tupper to create a new corporate design and branding package. The health food company won £2,500 worth of consultancy from the agency at the Bread & Butter food festival in November in London, UK and immediate put it to good use. The agency has recently opened a branch in the UK and quickly started to win clients.
“We are very excited to work with Paton Tupper. Most of the new brands in the UK food sector have a very similar look and we want to go in a totally different direction. The nut butter market is competitive and one way to stand out is by creating a design that is eye-catching and impactful while highlighting the attributes of our products. The team at Paton Tupper got our vision immediately and have already produced some promising drafts.” Dan Pearce, co-founder of Jake’s Boost, informs.
“We are eager to be partners in the next steps of Jake’s Boost journey and look forward to working with Dan and Ansje and adding to the company’s continued success” says Richard Talbot, business manager at the Paton Tupper office in London.
The plans are to reveal the new branding and design at the International Food and Drink Event (IFE) in London in March.
Jake’s Boost: The company was established in late 2015 by Dan Pearce and Ansje Germann who grew tired of single flavour nut butters and found most of the more “exciting” mixes contained additives. They started experimenting by mixing only nuts and seeds and created 3 blends: SuperBoost, CacaoBoost and TigerBoost. The nuts and seeds in the mixes complement each other in terms of health benefits, nutritional profiles and flavour.
Their blends are vegan and gluten free. All nut and seed butters are available in 190g jars as well as the afore mentioned new snack revolution: Jake’s Boost snack pots- a portion of nut butter with air dried fruit crisps.
5% of the company’s profits go to charities fighting childhood food poverty in the UK.
Paton Tupper has a team of over 50 people in their creative and customer service sections. Working with some of the leading brands in South Africa, bringing them to life through innovative brand strategies, implemented across a wide range of channels.
NAMED TOP FOOD TREND BY WOMEN"S HEALTH MAGAZINE:
Our nut and seed butters have been named a TOP health food trend by Women's Health Magazine. If you want to read the article, click on the link below: